The UK's most forward thinking haircare brand.
In 2017 Jo ferns was on a mission to revolutionise the way we achieve hair volume with one simple tool… The Hairshark.
As a professional in the hair industry with a career spanning over three decades celebrity stylist Jo Ferns felt compelled to design a simple tool that would change how we style our hair forever.
“After many years of clients sitting in my chair, the question from almost all of my clients was How can I achieve volume, at home when doing my own hair?” So one afternoon in the salon Jo set about creating the very first prototype.
Jo explains that achieving volume was actually quite simple, however, bad press over the years put this particular technique in a bad light. Backcombing!
It was with this in mind Jo decided to to dispel that myth by making a tool that was gentle on the hair, easy to use and more importantly INSTANT.
Jo says “The most important factor when volumising hair is to create density and support at the root”. “I’ve been a stylist through most of the decades and in my experience this is the only thing that will give quick long lasting volume”.
It is very similar to how good foundations can support a building even as high as a skyscraper.
We all love to use a good wet product for volume but very often use too much leaving hair limp and sticky, the opposite of what we are trying to achieve. This is why the Hairshark is the perfect hair tool. The three in one volumiser comprises of a long sectioning tip, natural bristles for teasing and shark fin style bristles for smoothing and styling. It can also be used without any product!
Jo says "whenever I demo the Hairshark especially on Tv or in front of an audience there will be an audible gasp”
“I don’t think people can believe how much volume can be achieved so easily until they see it in action”
The benefits of the Hairshark are that is extremely gentle on the hair, it’s heat free and won’t damage the hair.
The patented technology has all been designed and developed by Jo, “every bristle, angle, and the polymers used and even the ergonomic weight distribution have been carefully designed by me”
It took Jo eleven prototypes to get the finished product but it was worth the blood sweat and tears.
Hairshark is now a family run business going from strength to strength. The company has grown considerably in such a short space of time. Hairshark now boasts a full team of savvy creatives that have all helped to develop & market further a whole new range of products.
Team Hairshark now proudly present many hairtools that can now be incorporated into your everyday hair routine. Not only do they feel great when you use them but they look fabulous too!
Gentle, hurt free hair care is our ethos. Whether it’s styling, smoothing or blow drying we’ve got you covered.
This is a new era for grooming and hair preservation so come and join the fun and enjoy heat free styling at its best.